Bigger than a canvas, wider than a lens

Advert newTruth be known, there has always been a frustrated product designer in me…and this year the ambition grew legs when I joined forces with a well-respected print and manufacture company, based in London UK, so that I can set to work designing, well, all sorts. The start point – my paintings in oil (the work of over a decade as a professional artist exhibiting in traditional…and not so traditional…art galleries) and many years as a compulsive photographer in search of moments that light up into colour and radiance. Add to this an increasing desire to play with digital art and voilà! I seemed to have reached a cross-over point of so many of my interests plus a way of sending my designs out into the world in ways that enhance everyday life so much more than by just hanging them on a wall.

From rugs, cushions and curtains to silk, muslin and cashmere scarves or wraps, swim and yoga wear and even designer furniture….my shop is already stuffed with products for on-demand ordering. With fast turnaround, international delivery and an amazing attention to detail since everything is handcrafted by an experienced assembly team to extremely exacting standards. These people are experts at printing to an impressive range of fabric and so the posibilities are almost endless while colours are vibrant and lasting. You can even purchase fabric and wallpaper by the metre; ideal for creative projects of your own. Just about everything you see can be customised using numerous in-store options (pick your fabric, dimensions or trim) and by getting in touch if there’s something else you need tweeking, such as colour options or scaling.

Designs range from adaptations of my paintings and photography to those which have been digitally created with fabric in mind. The range is expanding daily since this has unleashed a whole new territory in my creative landscape.

I have been publishing photography that was envisioned as fabric design in this space for some time…well, from now on, you will start to see some of those fabrics in use, as chairs, curtains, scarves, rugs, you name it so watch this space.

In the meantime, check out my shop at  www.helenwhitedesigns.com.

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